I install web analytics software like Google Analytics and Plausible Analytics to track visitor data on your website. By implementing event tracking and goals, I provide insights into your site traffic and customer behavior to inform business decisions. My analytics installation service is customized to your site needs for seamless data collection that respects user privacy.
Google Analytics is the most popular website analytics service offered by Google. It provides detailed statistics on your website's traffic including the number of visitors, page views, traffic sources, visitor demographics, and more.
To install Google Analytics, you need to sign up for a free Google Analytics account and get a tracking ID. Then paste the tracking code provided in the head section of all pages of your website. This allows Google Analytics to start collecting data and track visits. Customize the tracking code if needed to track subdirectories, campaigns, etc. Verify the code is working after 24 hours in your Google Analytics account.
Google Analytics provides in-depth reports, custom dashboards, goal and funnel analysis, and integrations with other Google products. It has different tiers based on your traffic volume and reporting needs. However, the free account offers full features with usage limits.
Plausible Analytics is a simple, lightweight and open-source alternative to Google Analytics. It is privacy-friendly as it doesn't use cookies and doesn't collect any personally identifiable data.
To set up Plausible Analytics, go to their website, register for a free account and add your website's domain. It will provide you with a script that needs to be installed on every page you want to track. Plausible script can be installed without access to website's backend code also. After installing, it starts collecting anonymous traffic stats automatically.
Some key features of Plausible include real-time visitor count, top pages, referrers, traffic sources, goal conversion tracking, and event tracking. It provides a simple dashboard and all tracking is fully compliant with privacy regulations like GDPR. They offer a free 30-day trial and paid plans for SMBs.
So in summary, Google Analytics and Plausible provide easy web analytics installation using tracking scripts. While Google Analytics offers richer reports, Plausible is lightweight and fully privacy-focused. Choose the right service as per your website analytics needs.
